ABOUT

Illustrator Luke Waller created an animation for the Dare to be Different Campaign. The campaign is a high-profile new initiative that will inspire, connect and celebrate women who work in every aspect of motor sport.

Dare To Be Different is about increasing female participation, not just on the track but in all aspects of the sport and other perceived male-dominated industries. It will achieve this in two key areas – creating an expansive online community, and bringing young girls (aged 8-14) together with some of the sports’ most inspiring women in a series of special events.