JSR were commissioned to shoot the print images and commercial for the launch of Electrolux's most premium vacuum cleaner ever, the Pure F9.
Shot on location at the iconic Artipelag gallery in Stockholm, JSR utilised their experience across integrated production to provide a bespoke, economic and truly consistent international campaign.
Photography shot by JSR artist John Bennett
Commercial directed by JSR Creative Partner Simon Amster
Production JSR Content
Commissioned by Anolomy London for Electrolux/AEG