Joy-Louise Waterman
Freelance Graphic Designer & Illustrator
ABOUT
I was responsible for fulfilling a full re-brand of the company. As well as creating all print and digital assets for the business, such
as catalogues, advertisements, social media content, website wire frames, showroom POS and styling.
I acted as a sole brand guardian, ensuring all assets were on brand and in line with the style guidelines I had created. After which I would proof and supplying to printers and major publication house specifications.
I oversaw the creation of all assets from mood-boarded concepts to finished product, whilst managing stakeholders expectations, junior members of the team and agencies.




