ABOUT

The core of my role was conducting seasonal competitor research, then designing printed and digital marketing assets in line with the branding and wider business strategies. Presenting my concepts to the Creative Director and key stakeholders for sign off to create final designs, implement and handover to relevant teams.

I worked closely with the shoot team to plan the photography and video content needed and assisted with art direction.

I collaborated as part of a wider creative team to ensure all seasonal brochures were finalised and print ready, with correct product and marketing information. The volume of which, requires a high attention to detail.

Other tasks include retouching of images to a highly polished standard. As well as merging large amounts of product data, accurately into the correct format that is ready to be used for final brochure copy.