Josué G. Lopez Art Director Sr.

ABOUT

In April 2020, due to the Covid pandemic, the beer industry had to shut down its production and distribution operations in Mexico because alcoholic drinks weren’t considered an essential activity. But according to Mexican law, a beverage that contains less than 2% alcohol is not considered an alcoholic drink. That's why Cerveza Victoria created Victoria 1.8, the first low alcoholic beer with 1.8% alcohol.

MADEIT CREDITS

  • AB InBev Grupo Modelo MexicoClient
  • Alfredo SalmeronAccount Executive
  • Cristobal GonzálezBrand Manager
  • Daniel SeguraCopywriter
  • Daniel SeguraCopywriter
  • Javier MeloAssociate Creative Director
  • Jessica ApellanizChief Creative Officer
  • Kevin MurciaAssociate Creative Director
  • Maria del Pilar TroconisAccount Director
  • Maria del Pilar TroconisAccount Director
  • Michelle QuintanillaPlanning Director
  • Nuri BriseñoAccount Supervisor
  • Ogilvy MexicoAdvertising Agency
  • Patricio BenavidesPlanner
  • Patricio BenavidesPlanner
  • Rodrigo Del OsoCreative Director
  • Rodrigo Del OsoCreative Director
  • Rodrigo Del OsoCreative Director
  • Rosa Elena ArizmendiProducer
  • Rosa Elena ArizmendiProducer
  • Samantha HerreraBrand Manager
  • Yoon Kim SangProject Manager
  • Yoon Kim SangProject Manager
  • Yune ArangurenBrand Director
  • * Jose Mario Muñoz EnriquezCreative Director
  • * D&AD
  • * Josué G. LopezArt Director

Victoria 1.8

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