ABOUT

An international/global advertising idea to promote Googles presence as an information and mapping resource within the city environment. To be applied globally into the main city transport services within the relevant cities and aimed towards its residents, workers, commuters and tourists - It encourages the use of the Google app or Google Maps app to search and find out whats going on in the relevant city and how to get there - Google helping you to discover your city.

The idea was to use Googles existing and very iconic method of extending the 'o' character to express the number of search results within a web browser. Using this playful treatment within the City names not only built a greater relationship between the city and Google itself but also gave character and quirky expression/personalism to the word - something Google is big on, whilst the message still remaining clear.

This was a personal project.