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Using Photoshop and After Effects, I infused the sports imagery with vintage comic textures, enhancing the visual appeal. For the audio, I replaced the original narration with "Blue Monday" by Sebastian Böhm, (which i think works much better then the version that eventually went live)

The sports reel successfully captured the essence of Bet365's offerings, resonating well The innovative combination of vintage comic aesthetics significantly increased the reel's appeal, contributing to a successful launch .