ABOUT

This brief was to choose an established brand, and create a dynamic identity for a new pro-cycling team.

When a text message is sent from one phone to another, the message is sent through the SMS channel, to the control tower, which then sends the message as a little packet of data to the receiving persons phone. The journey of the text message has been illustrated in the shape of a chevron.

The line has been replaced by nine connecting circles which represent the nine cyclists of the pro-cycling team. Underneath, the same pattern has been repeated however is fading away to give the whole image the appearance that it is going at great speed. This chevron will be the main element of the identity.