ABOUT

For my final major project I looked into themes that surrounded my dissertation based on the Godzilla film franchise.

I started by looking into nuclear energy and how people have come to fear it after tragedy such as Chernobyl. Through my research I came to find that nuclear is one of the cleanest and most efficient forms of energy. Energy consumption has increased massively as the population has increased and because of this nuclear energy is vital to meet the demands of this rising usage.

The Go Nuclear campaign is aimed at 25–35 year old adults and shows how unrealistic other forms of energy are and that nuclear is the only way forward. The tag line #GetReal will get people thinking and hopefully allow them to take a fresh look at the way they think of nuclear. The simple vector graphics aim to be eye catching pieces of design that show the production environment of each type of energy. They are designed to be used in large scale so that they
do not let you ignore them in a form of Guerilla advertising.