Josh Stein
Partner, CCO
ABOUT
The centrepiece of the campaign forCHU Ste-Justine children’s hospital in Montreal: a 3-minute video telling the story of Juliette, a young girl who overcame a life-threatening tumour thanks to cutting-edge pediatric care.
Unlike traditional fundraising videos, the Juliette video took a cinematic approach and apoetic, yet child-like tone to convey a true revolution in pediatric care. Told through a child’s eyes, the story poignantly conveyed our message of hope.
The spot aired in prime-time TV slots — unprecedented for a long-form fundraising piece — and gained significant public traction.
MADEIT CREDITS
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Fondation CHU Sainte-JustineClient
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Benoît CôtéColour Artist -
Charlotte PerraultCopywriter -
Delphine BrodeurPresident -
Denise DietzProducer -
Emmanuelle OuimetHead of Marketing Communications -
Eric StevenotVFX Artist -
François SauvéExecutive Creative Director -
François-Pierre LueMusic Artist -
Frédéric LaurierSound Engineer -
Geneviève DemersAgency Producer -
Guillaume BergeronCopywriter -
Hannes StummvollAnimator -
Isabelle FontaAgency Producer -
Judith DupuisAccount Services -
Julianne GuilbaultAccount Services -
Julie VeilleuxCommunications Director -
Justine TrottierAgency Producer -
Karine PayetteAccount Executive -
Luc Du SaultChief Creative Officer -
Manon RémillardPhotographer -
Mario PesantArt Director -
Miriam RondeauArt Director -
Nicolas BaldoviniChief Creative Officer -
Olivier GirardMusic Artist -
Paul-Étienne CôtéMusic Artist -
Sophie-Annick ValléeChief Strategy Officer -
Xavier SailliolAnimator -
Erik GagnonArtDirector/FlameArtist -
D&AD -
Craig MURDOCKSound Engineer -
Josh SteinPartner, CCO
