ABOUT

The Secret Gin Society is a gin club created by Pernod Ricard to market & promote gin. I worked collaboratively with them to design an experience that combined both physical & digital materials that would be placed within Marriott hotels throughout the UK. The experience I helped create & define was to placed physical menus within the hotel which would have a QR code that would allow the user to access a digital environment where an acronym would need to be solved in order to access secrete & exclusive drinks. The physical menu would act as an introduction to the experience & the gateway into the digital aspect of it. I not only designed the user journey as well but also the visual design of all the printed & digital materials.

The inspiration behind the visual design came from the idea of the experience, something is locked & you need a key to access it. The Secret Gin Society already had logs & a look & feel however I was able to build on this to create an even more engaging & enriched brand experience.

The images below show some of the printed & digital materials that were created. If you can the QR Code at the bottom of the page, you will open the prototype used to convey the journey.