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The concept of this shoot was to promote westernised streetwear to a more conservative Japanese audience.

Using a less than typical Japanese female model it gave the impression of a new wave of lifestyle coming to Tokyo.

Focusing on brands such as Nike and Solitude (a japanese independent brand) I wanted to create a sense of openness to the clothing, a lot more skin shown but in a respectful way.

The results of this project were in my opinion quite positive, maybe a bit too forward too fast but they did allow a Japanese audience to see a different way of dressing.