ABOUT

Cocowhite is an oral hygiene product that claims to whiten your teeth by using the ancient art of oil pulling. Basically swilling a flavored coconut nut oil around your mouth once a day for 2 weeks.
Thing was we couldn’t actually say it whitened your teeth - what with Advertising Standards etc - which made it a little tricky!
The product was being targeted at a specific social sector, 20 - 35 year old male and female professionals with a fair amount of disposable income. Cocowhite were keen on an edgy memorable campaign full of innuendos. The media being placed at specific London Underground sites.
Cocowhite actually chose 3 routes from the half or dozen or so presented, all of which is in production at the moment.