ABOUT

Canadian family the Welsh’s created a company to manage range of smaller property and development companies and gave it the name Snowball as a nod to the north and with the connotation of growth.

The brief was to develop a brand that had a strong logo/icon that would be recogniseable and standout to it’s competitors.

Snowball wanted to look both corporate and ever growing in some way.

A set of simple brand guidelines was written to allow the company to launch.