ABOUT

Abatable help companies navigate the complexity of the voluntary carbon markets and build a credible and rigorous path to net zero. Voluntary carbon offsetting is a critical part of a net zero plan, but getting offsetting wrong is a reputational liability.

Part 1, Branding : Abatable wanted to create a brand that (without green-washing) gave the sense of positivity in climate change.

The logo is a folded ribbon that mimicks the letter Z for ‘zero’ (net zero) whilst holding a hexagon shape which is the crystal structure of carbon.

Part 2, Product design: