Joseph Tomlinson Creative Producer

ABOUT

Over five million pregnancy tests are sold in the UK each year, but not one is accessible for blind women. Raising awareness wasn’t enough. To prove change was possible, The&Partnership created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch. The designs were released open source, sparking conversations globally and inspiring future designers, and most importantly, grabbing the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality.

MADEIT CREDITS

  • Royal National Institute Of Blind People (Rnib)Client
  • Angus VineCreative Director
  • Benedict PringleBusiness Director
  • Claire CarmichaelStrategy Team
  • David ThomasProduction Team
  • David ThomasProduction Team
  • Ed DavenhillStrategy Team
  • Ed DavenhillStrategy Team
  • Freddie ChambersAccount Team
  • James SimpsonHead of External Communication
  • Josh WassermanProduct Designer
  • Katherine O'GormanStrategy Team
  • Katherine O'GormanStrategy Team
  • Lorna ForbesHead of Integrated Marketing
  • Loty RayDesign Team
  • Loty RayDesign Team
  • Marc DonaldsonHead of Art
  • Marc DonaldsonHead of Art
  • Markus FfitchComposer
  • Martin Wingfieldhead of Brand and Marketing
  • Oliver BriginshawDirector/ Editor
  • Rich GrismanProduction Team
  • Roberta FoxProduction Team
  • Roberta FoxProduction Team
  • Sarah Firmston-WilliamsAccount Team
  • Sarah Firmston-WilliamsAccount Team
  • Sean McCarthyDesign Team
  • Steph NicolaidesAccount Team
  • Stuart FoyDesign Team
  • Yan ElliottExecutive Creative Director
  • * Richard ForderDesign Team
  • * The&PartnershipAdvertising Agency
  • * Micky TudorJoint Executive Creative Director and Partner
  • * Joseph TomlinsonCreative Producer
  • * Helen RogersonCreative
  • * Cannes Lions Winners 2021
Project featured: on 1st October 2021

The Design For Everyone Campaign

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