Joseph Reeder Design Intern

ABOUT

Focussing on the troubles that parents have when trying to make teenagers wear suncream, a number of creatives, including myself, produced a brand extension idea for Hollister named SHADE. As my role in the group was a designer, it was my job to produce the aesthetics of the product to reflect Hollister’s attributes. I also had to produce a brand book for SHADE, showing the reason and styling of the suncream.

Date created: June 2017 2017-06-01T00:00:00+0100
Date published: 11 March 2019 2019-03-11T21:14:18+0000

MADEIT CREDITS

Project featured: on 12th March 2019

Hollister's SHADE

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