ABOUT

Campaign conceptualised, written, produced, designed, filmed and photographed by the in-house team.

I planned and delivered a content-driven campaign with a focus on small and medium-sized businesses. Along with the core campaign proposition, to drive brand advocacy through both the partner and SMB channels.

Markets - the UK, Ireland and South Africa.
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Businesses are built by people. Far from being faceless entities, small businesses are defined by those who founded, nurtured and hacked their way to success.

Small businesses have many faces, we want to show the diverse range of faces and businesses across the UK from women & ethnic minorities to new, innovative companies and old school, staple businesses.

#behindyourbusiness
A tagline that performs several roles:
• Small businesses – telling the story of what lies beneath the brand name
• Partners – every good business needs a good advisor
• 600+ add-on apps – everything you need to run your business in the cloud
• Xero – software helps businesses of all shapes and sizes flourish

Social lead shareable videos
• YouTube, Instagram, Facebook Twitter
• OOH advertising
• Opportunity for businesses to tell their story and be featured in Xero's advertising
• Inform wider creative