ABOUT

The Student Hotel required branding for their summer theme - 'May the student in you live forever'. They wanted a concept that would represent their fun and quirky personality that they have throughout all of their locations. The concept needed to be able to carry right through the summer with the potential of staying on if it was successful. With the hotels customers being mostly young adults the idea was to create something that was relatable and had an element of wit to it.
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We decided to focus on 2 words; Student and Forever. We felt that these are strong words that evoke a lot of imagery and meaning, that we could use to inspire the campaign. From this, the concept of the skeletons in university themed clothes was born. With the bold colours and strong typographic identity that The Student Hotel already have, we felt that complimenting this with graphic elements was the right way to really show off their brand and the campaign.