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Finative is a financial technology startup that is creating an application for financial service providers. Finative’s solution will allow its customers to reinvent their customer experience, by aiding the transition from analog to digital with minimum hassle. The solution will empower customers to achieve process optimization, dramatically cutting down the time and cost to serve their own clients.
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Finative required a strong visual identity that could be carried through all of their marketing, digital channels and the application. The brand needed to stand out from its competitors and provide the company with an easily recognizable identity in their market, using bold colours, clean design and impactful graphics.
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The company is selling B2B initially but had sights on selling B2C in the future so creating a brand that could cater for both was the main challenge for this project. The key ideas that they wanted to portray were; friendly, professional and human.