Josefine Nordgren Project Manager

ABOUT

An Ad In An Ad In An Ad begins as a film showing a bus stop ad promoting an oat drink. The bus stop ad is then seen on a boat billboard, before the boat billboard appears in a Facebook post. The chain reaction carries on through a newspaper ad, a TikTok influencer, a hand-painted mural, a mobile truck sign and an internal meeting to discuss the project. The complex integrated campaign reached its crescendo on Instagram.

MADEIT CREDITS

  • OatlyClient
  • Anni TjebbesProject Manager
  • Emma BratthällSocial Media Manager
  • Isabel de JoungeGraphic Designer
  • Jennie ÖstholmProject Manager
  • Julia KempCommunity Manager
  • Juliana AmaralMedia Strategist
  • Kevin LynchCreative Director
  • Linnea NordströmPR Manager
  • Lisen AxelssonProduction Manager
  • Michael LeeCreative Director
  • Oatly Department of Mind ControlAdvertising Agency
  • Oskar PernefeldtArt Director
  • Sara HanssonProject Manager
  • Sarah SuttonHead of Global Media
  • Steven TolMarketing Manager
  • D&AD
  • Josefine NordgrenProject Manager
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An Ad In An Ad In An Ad

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