ABOUT

"La Felina", a nail studio based in Spain, aimed to develop a brand identity, including its naming and subsequent communications activation. The result was a harmonious combination of the whimsical world of felines with the elegance of beauty treatments.

The client's fondness for cats and our desire to infuse a personal connection into the brand name set the tone for our creative journey. This bond paved the way for drawing inspiration from cats' meticulous grooming habits, highlighting sharp, sleek nails and captivating cat eyes, mirroring the studio's expertise in manicure, pedicure, and lash and eyebrow lamination.

The main pattern, reminiscent of nail polish liquid waves, along with the typography and colour palette, radiate a feminine charm that anchors the brand's aesthetic in the world of beauty.