ABOUT

2020 is the year everyone spent at home. They worked from home, their interests grew at home, they brought their hobbies home. Everything was done from the home and so everything piled up at home. All the objects, accessories, purchases were now inside the home. This created a mess. And messes can discourage people and stand in the way of them evolving and changing again, be it their work patterns or their interests. Because it meant getting even more items. We showed people that there’s always room for change. Because at Ikea we have 60+ storage and home organization solutions that gives you room to change as much as you want.

We created visuals made of the same room, repeating over and over again, but with every repetition, there was a small change that reflected change in life. Families grow and shrink: chairs at the dinner table increase and decrease. Children are born, grow, explore new interests, and leave home. Beds change in size, furniture and décor change. Celebration happens and ends. Then there is a new celebration. Someone brings home a small plant, then a bigger plant, then many plants and then, finally, a new plant shelf from Ikea. We won’t spoil them all, we’ll let you discover them in our visuals. The same room changed a million times, yet it was always full of life. In true Ikea style, each room was always tidy and optimally organized.