About me

I am a copywriter. I love to spend my time searching for creative ideas and turning them into campaigns.

I work as Co-President and CCO of DDB Spain & C14, and serve on the Board of DDB Latina and on the Global Creative Council of DDB Worldwide.

During my tenure leading the agency, which I started in 1999, after studying Advertising and working in different agencies in Barcelona, DDB Spain has been recognized at the most important Advertising festivals globally. It is the only Spanish agency to win at Cannes Lions 11 years in a row. It has been named Agency of the year three times at the Effie Awards, twice at the IAB and once in El Ojo.

I have won almost two hundred awards in key national and international festivals. I have been named Best CD in Spain by El Ojo and second best by the clients. I have served as judge at Cannes Lions 3 times, in the Effie Awards, NY Festivals, El Ojo, El Sol and CdeC (Spanish Creatives Club).

I have given classes and conferences on Creativity in different professional events and in universities.

My aim is to continue collaborating with talented teams and clients.