ABOUT

Repositioning Sharwood’s around its No.1 Tikka Masala credentials through a bold, premium visual platform designed for retail impact and international rollout.
Built a scalable campaign system spanning POS, digital and shopper touchpoints, combining rich food storytelling with strong shelf standout across UK, US and Australia.
Role
• Concept & Art Direction
• Visual System Development
• Retail & Campaign Rollout
• Photography Direction
Result
Global rollout across multiple markets, strengthening premium perception and ensuring consistency in retail.