ABOUT

Developed a contemporary campaign direction for the
launch of OXO Organic, combining food photography,
packaging integration and bold colour-led compositions
across digital and retail communications.
The project explored multiple visual territories before
refining a scalable campaign system designed to
modernise the brand while retaining strong FMCG
shelf recognition.
Role
• Art Direction
• Photography Direction
• Campaign Development
• Creative Production
• Retouching