Jose Luengo Senior Art Director

ABOUT

Evolved the Kingsmill visual identity across packaging, photography and digital touchpoints, creating a more contemporary and cohesive brand presence while
maintaining strong shelf recognition.
Developed a scalable visual system spanning product ranges, social content and campaign assets, supported by refreshed food photography and clearer retail hierarchy.
Role
• Packaging Design
• Art Direction
• Photography Direction
• Digital & Retail Rollout

MADEIT CREDITS

  • Bakery AlliesClient

Who pooled - KINGSMILL FMCG BRAND REFRESH & VISUAL SYSTEM