ABOUT

Created a connected retail experience transforming Cluedo’s investigative gameplay into an integrated FMCG campaign across packaging, POS and digital touchpoints.
Designed as a scalable system across multiple Premier Foods brands and SKUs, the platform combined on-pack interaction, immersive storytelling and digital gameplay to
drive engagement and standout at shelf.
Result
Best Licensed Promotions Campaign
Licensing Awards 2024
Role
• Creative Direction
• Campaign Platform Development
• Retail Experience Design
• Packaging & POS Rollout