ABOUT

BRIEF //

Bring to life our brand-new, global music platform for ibis, Accor’s mega brand with 1,100 hotels across 73 countries worldwide but key markets include France, U.K, Germany, Brazil & ASPAC.

ibis has a new brand strategy which is to transform their hotels into vibrant social hubs. To initiate this shift, they are evolving their product in a number of ways such as removing traditional receptions and replacing them with an F&B concept in the lobby with check in conducted by roaming staff with new technology. To help with this evolution the brand has adopted a new passion: music. Our job is the drive a spontaneous consumer association with this new passion through this global activation programme.

The main campaign concept was for local artists to play and support established Sony Music artists who would tour the world and play at selected ibis Music hotels. The best artists would be invited to play at Sziget Festival. Apply design identity to all touch points.

SOLUTION //

Hotel Activation:
Roll out all created assets from Graphic Charter for in hotel performance spaces and promotion.

ROLE //
Design Strategy
Creative Direction
Art Direction