Jose Bessega Co-founder, art director & designer

ABOUT

adidas SolarDrive is a day-to-day running shoe for the vast majority of runners. A balanced and complete shoe that covers comfort, cushioning, stability, and durability. Exploring the concept of “perfect balance" we created an installation that places SolarDrive in a delicately poised physical sculpture with arms holding objects visually representing the balancing act between the four core product attributes.

In addition to the installation, we created a modular visual identity inspired in the design grids that convey the sense of precision and visible process. The graphic system works as a flexible container for product, running photography and messaging. The whole visual world resulted in a suite of easy-to-adapt creative assets ready for simple localization across all adidas’ markets.

Strategy: Brand Articulations
Agency: Studio Lore
Director & 3D artist: Diego Diapolo
CGI support: Juan Coria, Mateo Vallejo, Carolina L'Avena
Music/sound: Zelig Sound
Photographer: Ben Clement
Production company: 24 Productions

Role ⟶ Lead art direction and design

Date created: December 2019 2019-12-01T00:00:00+0000
Date published: 26 August 2020 2020-08-26T16:16:49+0100

MADEIT CREDITS

Project featured: on 26th August 2020 Contributor:

Jose Bessega has been a Contributor since 25th November 2015.

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adidas SolarDrive

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