ABOUT

DP WORLD’S SUPPLY CHAIN RUN

For a week in January, Davos teems with time-poor executives and business leaders there with packed agendas.

On a street lined with brand houses all wanting to capture their attention, DP World needed more than another meeting space. First, it needed a way to engage them in the topic of global trade in a matter of minutes and make the experience unforgettable.

The Playful Idea

Inside a fully transformed double-volume space, GPJ created DP WORLD’S SUPPLY CHAIN RUN, an interactive installation that brought DP World’s supply chain to life. Visitors activated the experience with a ball-shaped NFC token, sending marbles down an engineered track, each stage reflecting DP World’s role in global trade.
As marbles rolled through the intricately designed course, from producer to consumer, ports to multimodal transport networks, they triggered synchronised digital content, visually demonstrating DP World’s global impact.
Along the way, we built engagement through:
Interactive Stations: Guests controlled the marble’s journey, mirroring real-world logistics decisions.
Illuminated Pathways: A seamless blend of physical and digital storytelling.
Sensory Design: Soundscapes and movement created an immersive, high-energy experience.
Global Café: A live demonstration of DP World’s impact on everyday products, from coffee to orange juice.

The Incredible Results

In previous years, DP World’s pavilion in Davos attracted high footfall, but measuring genuine engagement was challenging. This year, we set clear goals: increase qualified leads by 50%, boost experience interactions by 25%, and achieve 60% propensity for future collaboration.

The results exceeded expectations:

465 high-quality leads, an 84.5% increase from 2024, proving that The Marble Run wasn’t just attracting visitors but engaging the right decision-makers.

1,584 hands-on interactions, up 47.3%, showing a deeper level of participation and connection to the DP World story.

68% of participants expressed interest in future collaboration, demonstrating that the experience wasn’t just memorable, it drove real business conversations.

773 Global Café interactions, a massive 452% increase, proving that integrating storytelling into tangible product experiences made a lasting impact.

The #MadePossible Campaign amplified DP WORLD’S SUPPLY CHAIN RUN’s success, generating 2.1K total mentions and reaching 19.7M people over its four-week run. Within the first week alone, it sparked 1.4K mentions and a 17.6M reach, peaking on January 22 with 6.4M daily reach.

DP World didn’t just talk about logistics, it made trade flow in a way that was playful, theatrical, and impossible to ignore. In a sea of corporate messaging.

The Final Touch

As a takeaway, each guest received a transparent marble with Swiss chocolate, a playful nod to Davos and to the power of global trade, as a lasting reminder of DP World’s global impact.

From silk to silicon, from coffee to carbon, the story of trade is the story of civilization.

The COVID-19 pandemic and a rise in geopolitical tension have hit global trade and investment at an unprecedented speed and scale.

Governments, businesses and individual consumers suddenly struggled to procure basic products and materials, and were forced to confront the fragility of the modern supply chain. The urgent need to design smarter, stronger and more diverse supply chains has been one of the main lessons.

DP World reimagine, implement and operate the global infrastructure for trade. Striving to help producers access new markets. With digital innovations that continue to set new industry standards. Making trade flow, to change what’s possible for everyone.