Jorge Carrera
Creative Lead
ABOUT
We created a digital guerrilla action for Rahab Foundation to show those who plan to visit the country with this purpose, that their stay could become the worst of their lives. We intervened Airbnb, the best-known social media for a place to stay, by adding another place to stay in the country: The most severe jail in Costa Rica.
The content respected the network’s language, showing photographs, accommodations and the place’s description. The first reviews about the jail were given by the sentenced tourists who have committed this crime.
AWARDS
FIAP
New York Festival - Finalist
One Show - Merit
MADEIT CREDITS
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Jorge CarreraGeneral Creative Director
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