ABOUT

I stripped the brand's iconography down to its bare essence to reveal a universal human gesture: the smile of craving. With a single French fry and a drop of ketchup, I transformed the product into a visual metaphor for 'The smile and the taste of helping.' It's purposeful minimalism, where negative space highlights that, on McHappy Day, satisfaction isn't just for the palate, but for the soul. Fewer elements, more impact: a piece that isn't read, it's felt and savored.