ABOUT

Working with the marketing team and web developer, I helped produce the Business Cover Expert website and Corporate Identity.

The brief was to produce a 'stand out' brand for the site which compares business insurance products.

The purple colour theme was chosen to help achieve a high visual impact to set the brand apart from competitors and the accents of green used for high contrasting CTA's.

The logo mark represents a gleaming shield to symbolise protection and its' simplistic design makes it clear and easy to identify even when small.

The majority of the traffic on the website is generated through PPC and so we had to make sure the landing pages and forms were the best they can be.

Utilising A/B testing, analytics, customer feedback surveys and session recording, the landing forms are frequently tweaked and refreshed to optimise conversions.

The site has proven to be a success and we have managed to slowly decrease bounce rate and improve user experience whilst reducing lead cost and increasing lead volumes.