Jordan Dale
Creative Director
ABOUT
When the entire city of London, one of the craft beer capitals of the world, stops drinking your craft beer after 20 years, you've got to do something drastic.
So we spent Meantime Brewing Co's entire media budget on promoting an unbranded website that got the city to fall back in love with the taste of the original London craft beer.
Turning London's oldest craft beer into the newest (secretly) for one day only.