ABOUT

Inspired by Taco Bell’s biggest fans, The Bell Hotel was a unique, totally immersive
experience curated for them, but created for everyone. The result was a fully imagined,
branded Taco Bell destination, that captured the cultural zeitgeist and lit up the media. Touted at "one of the most ambitious experiential-marketing efforts we've ever seen," by Ad Age, The Taco Bell Hotel captivated culture and helped drive the biggest sales quarter in Taco Bell's history.