ABOUT

TicToc by Bloomberg is the first and only global news network built for Twitter. To showcase it, we created a campaign of quick 10-second videos for fast-paced Austin airport during SXSW 2018. Each video highlights how TicToc’s range of coverage overlaps with SXSW attendees’ range of interests. Onsite at the event, we built a TicToc pop-up juice bar outside the Twitter House, where attendees could stop for refreshments and engage with the brand.