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Blue Star Transit is a transportation service assisting the Hudson Valley for over 5 years. Some of the services offered are Private Livery Concierge, Airport Livery Concierge, Private Business Livery Concierge and Private Hotel Livery Concierge.

How can I create a new Logo, Identity and Branding package, focused on promoting the business in a traditional way? How can I send a trust and loyalty message using a specific color?

I created a minimalist and easy to remember Logo, Branding and Marketing material. This material is focused on promoting the business in a traditional way (Print Advertisement).

Blue Star Transit asked me to help them move beyond the boring Stationery to create a completely new experience for their clients.

The Stationery and Identity of Blue Star Transit is composed of three elements, Receipt, Rate Sheet and Business Card. Maintaining a consistent brand image throughout all these three elements was very important to make the difference between success or failure. I also chose a high-quality paper stock to make the Stationery Design look more professional.

A set of one Brochure and three Flyers were designed for this project. Thanks to this marketing set, Blue Star Transit is able to show Contact Details, Appealing Offers, Attractive Graphics and Branding Colors of the business. Also, this set was created:

As a giveaway to potential customers, handed out by the representatives of the company.
As an additional attachment in a mail to a new client to provide them with more information about the business.
As a means of providing more information to a client who has requested it.
While the content is key when creating a Flyer or Brochure, design is equally as important. Look and feel is everything, a bold Flyer or Brochure design generates initial interest.