ABOUT

Smirnoff NEP was an event touring different countries offering a unique clubbing experience. I helped work on the UK events, designing the look of the bar, the advertising and the event itself. Smirnoff have brand guidelines which allow for strong, playful typography. The main event was at Troxy, London where we used lighting and projectors to transform the outside of the club, creating a fully branded Smirnoff event.

The brand guidelines for Smirnoff can be quite playful, and I was able to play around with the typography incorporating arrows to direct the reader down the information on the poster and make it more interactive and engaging. Whilst it is a full on club night, we kept the exotic theme going with palm tress and merged the 2 ideas together with strobe lighting and lighting effects. Putting the serve at the bottom finishes the poster off nicely and advertises the products.