ABOUT

Lead designer responsible for the creation of Visa Europe Brand Guidelines.

Visa Europe needed to develop a visual language to communicate their new ‘Always On’ proposition. Central to the concept, the Pulse graphic was developed into a bold new identity system incorporating the iconic Visa colours. The Pulse visually and dynamically articulates Visa’s centrality to a constantly moving and evolving 24-hour payment world. Offering great flexibility and extensive digital possibilities, the Pulse graphic is immediately recognisable as Visa, whether used as a whole or in sections. The visual language flexed across their product offerings from Standard through to Premium, each with their own unique look and feel.