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Defining the vision for the pension provider who's going places.

NOW: Pensions are one of the UK’s leading Auto Enrolment pension providers. Straightedge partnered with NOW: Pensions to define the brand, detailing company position within the market, values, offer and tone of voice.

Interviews with key personnel within the company got under the skin of the culture and identify touch points within the business' products and services which deliver tangible reasons to believe in the defined proposition 'Smarter. Simpler. Better.' – expressing their commitment of always challenging the status quo and providing their clients with the best possible pension provision.

Helped NOW: Pensions achieve their business objectives and drive their multi-channel marketing and communications strategy forward, delivering a range of consumer and co-branded sports sponsorship campaigns using traditional, digital and social channels.