Jonny Severn Design Strategy - Expert Designer & Animator

ABOUT

A rare bit of downtime at Territory Studio, which didn’t happen often. I was asked to explore some UI concepts for a title with a visual style similar to Fortnite, which was huge at the time. I’m not usually a fan of following another game’s UX direction too closely, but this was a small ideation exercise rather than a production project.

I experimented with oversized typography, gradient flares, colour distortion and a deliberately bold visual style. The character renders are not my work; they were reference images I had bookmarked and used as placeholders because they suited the direction I was exploring.

At the time, I had been focused mainly on film and automotive projects, so this was a welcome creative break. I’ve always enjoyed moving between different forms of media. It keeps the mind fresh, exercises different skills and often brings new ideas back into the work.

MADEIT CREDITS

Who pooled - Faux Battle Game UI Ideation