Jonny Severn Design Strategy - Expert Designer & Animator

ABOUT

My involvement in the Design Car app came through my collaboration with Territory Studio. It began as a pitch for a well-known German sports car manufacturer, with me spending a few days developing the initial concepts. The brief was to create a configuration app that rewarded user creativity by allowing people to design, share, and gain recognition and rewards for their work.

The concepts came together quickly, built around a clean layout and striking car imagery. Territory won the pitch, and I continued into production with an expanded team, evolving the idea into a complete mobile app featuring monetisation and real-time 3D. The experience expanded to include a range of licensed vehicles from Porsche, Lotus, Bugatti and Nissan.

Establishing the overall tone and UI style was a detailed process, balancing client expectations with Territory’s design principles. The goal was to keep everything clean, bold and iconic, creating a modern aesthetic that allowed the cars and user creativity to take centre stage.

As with all app development, UX was a large and important part of the process, as was establishing a solid foundation from which the app could continue to develop. It was a well-executed and slightly unexpected kind of project for Territory.

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