Jonny Severn Design Strategy - Expert Designer & Animator

ABOUT

My first automotive project with Territory Studio, and the start of a longer collaboration with the team. Territory Studio’s UI design is featured in the all-new Cadillac LYRIQ EV, the first fully electric vehicle from GM’s luxury brand. Working alongside Cadillac’s internal UI team in Detroit, we helped integrate new interface concepts into the LYRIQ’s architecture, combining cutting-edge design with the brand’s long heritage.

Building on my earlier work and experience gained at Land Rover and CloudMade, this project explored a more expressive, cinematic and less conventional approach to in-car UI, less bound by traditional HMI conventions and dogma. We focused on how refined 3D design and motion could connect function with emotion, enhancing the driving experience without overwhelming it.

My work here was primarily conceptual, helping to define a more refined and forward-looking visual direction for the interface across the wraparound display. It was a rewarding project to be part of and one that explored a different direction for automotive UI design.

MADEIT CREDITS

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