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There’s a lot to be said for working with the best in the industry. It definitely pushes you to raise your game.

This was a branding project at Territory Studio for a major science fiction movie franchise, supporting the marketing campaign for a new game release through animated branding elements. I created five visual directions over a few days, drawing on familiar cues from the original films, the game’s artwork and the wider tone of the franchise.

The first concept was inspired by the game’s box art and was probably my favourite. I liked the atmosphere it created, although in hindsight, setting the logo on fire might have been a bit much. There was also a version with TIE fighters flying overhead towards the camera, which would have looked great.

Two of the other directions were based on the classic star charts from the original films. I have always liked the clean, structured visual language they established using the limited technology available at the time. The gold version was probably closest to the final direction and, if I remember correctly, sat nicely alongside the game’s UI.

It was a fun, fast paced project, with everything quickly mocked up in Illustrator and Photoshop.