ABOUT

Topshop Topman opened it’s first German store at Galeria Kaufhof Berlin Alexandraplatz, to get across the great British flair and innovation the brands are known for branding was created showcasing the Winter collections as well as a graphic identity that could stand alone as well as sit alongside the Winter campaign images. Opening just before the Christmas period and within the Galeria Kaufhof department store a strong graphic approach that would appeal to young fashion enthusiasts was created.

The repeated graphic worked throughout in store and outdoor media graphics and a simple black and red colour palette made the branding have the stand out factor appropriate for the target audience.