ABOUT

Designers Agi & Sam teamed up with Topman to release a sportswear-focused collection bringing the concept of a kit for an imaginary football team called ‘The Owls’ as a starting point. The collection went beyond sportswear to include shirting and tailoring in strong blocked colours with the designers signature digital prints. With the charm of football as the main focus of the collection and thinking of the tongue-in-cheek design talent of Agi & Sam the idea for the press pack was a box of football related items but with their prints, designs and collection itself featured.

Subbuteo figures were created and hand painted of Agi & Sam themselves wearing pieces from ‘The Owls’ collection, alongside an Agi & Sam team football scarf, football stickers and pin badges with poster showing all the pieces in the collection. The fun nature of the collection was carried through to the launch party with large images of the collection, table football, photo opportunities and more.