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Branding Topman’s Personal Shopping service, a complimentary service of fashion experts dedicated to making the customers shopping experience simpler selecting the latest trends tailored to the individual. Portraying a premium masculine feel a branding and mark was created that could be used on a range of elements using a copper foiling on a selection of flyers and promotional material including gift boxes to give a more exclusive feel. Matt paper stock and recycled board were also used for the Personal Shopping identities look and feel to work cohesively with the interior design of the space.

With Topman regularly holding one-off events within the Personal Shopping space from new brands to new season previews with DJ’s and refreshments the premium masculine branding needed to fit seemlessly individually as well as with other graphics too.