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Design and art direction of Topman’s in store magazine publication produced for global market stores. Each issue working with a guest editor and a different theme, this issue the theme was to coincide with the launch of Topman’s new ‘This Is Denim’ campaign showcasing the breadth of styles the brand now offer. The cover story focusing on Nick Grimshaw’s new capsule collection in collaboration with Topman was also one of the main magazine features.

Working solely on the design from conception to completion interesting and simple page layouts let the content speak for itself and that the Topman customer can dip in and out off easily. Being fluid with the design meant that the project could be creative througout the entire process. Print still plays a big part in the brands business and these magazines are a glimpse into what makes Topman tick and how the brand builds awareness by focusing on key cultural and trending stories that lend itself genuinely to it’s customer base.