ABOUT

For the launch of Easton’s new Hype Fire bat, we wanted to flip the script on traditional youth sports content. So instead of slow-mo swing montages and overly serious VO, we built a full story world where the all new Hype Fire Baseball Bat has “leaked,” and a group of kids got ahold of it. The Hype Fire is so powerful, it turns the baseballs into mini meteors and send them flying into oblivion. And of course the kids escape at the end, setting up for more content in the future.

This campaign was basically The Sandlot meets Stranger Things meets a Nike ad. We built a whole story universe here, complete with a hero spot, teasers, product breakdowns, and photography for every platform.